Retail Merchandising & Store Operations Essay Example | Topics and Well Written Essays - 2000 words

Retail Merchandising & Store Operations - Essay Example Marketers need to come up with new strategies to attract and hold on to their customers and one of these promotional strategies is visual merchandising and store design and layout. Walters and White have defined visual merchandising as the activity, which coordinates effective merchandising selection with effective merchandising display. (D Walters and D White, 1987). It involves communicating a positive product image to the customer and also ensuring that the customer decodes it well thus leading to positive behavioral outcome leading to purchase. The basic aim of the retailer is to trigger a customer to make a purchase. For this three major steps are to be followed. The first one should cause the customer to enter the shop. This can be caused by the shops exterior including both the exterior landscape, the board and the window display. The second effort is made to retain the customer in the store for as long as possible which is attained by making the ambience pleasing and the store comfortable. The third and the decision making process of buying is greatly affected by the product display and availability which is ensured by clean products on display in an efficient manner. The interior design of the store can greatly affect the customers psychologically, lowering their defenses and removing their doubts, encourage them to make purchases and maintain interest in the store. (Kotler, 1974). Thus all marketers are unanimous in agreeing with the fact that store design is one of the main factors behind customer store choice decisions. Other factors include pricing, distance and size of the outlet. Previously the emphasis was on the display of the products but now marketers also have to lay emphasis on the elements which excite the senses of the shoppers. Frequently used elements are smells, lighting, flat screen videos and

Environmental science Essay Example | Topics and Well Written Essays - 500 words

Environmental science - Essay Example The goal is to create 16 trillion pieces of lenses  that are 1 micron thick and 60 cm in diameter. These lenses are expected to cover  100,000 square miles of  the earth's atmosphere. So far, Dr. Angels has created a 5-cm thick glass refractor which is tested by etching a diffraction pattern in it and subjecting it to a laser beam. To test if the lenses can withstand the pressure of a rocket launch, a test launch powered by electromagnetic propulsion was conducted. On-board cameras were installed to capture images of the lenses as they launch into space. Unfortunately, at 900 meters into the air, the craft carrying the lenses failed and crashed.    This video shows how the interaction of physical sciences like physics and engineering works to mitigate the effects of global warming. Through physics, a refracting lense etched with a diffraction pattern is created. Through engineering efforts, meanwhile, the task of getting these refracting lenses into space can be accomplished. If successful, these technological efforts can yield ways and means of saving our planet.