Rhetorical Analysis of an Ad Essay - 1919 Words

Old Spice Rhetorical Analysis Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their â€Å"man† uses old spice body washes their â€Å"man† will be like him. Then they also use things such as a yacht to make it seem that if their body wash is used then they will have a rich husband/ significant other. Then the man also has many things that a woman would desire such as†¦show more content†¦Also Old Spice expects the audience to believe that only sculpted men are attractive/ interesting. And the only way for a man to interest women is to be attractive or interesting. The Old Spice commercial uses the Idea of Transfer which isn’t so obvious. Hirschberg states that the ideas of transfer are â€Å"ideas, attributes, or feelings from outside the product onto the product itself.† (Hirschberg 228 UCC) One subtle technique is the background images. One image is the beautiful ocean scene with the seagulls in the background. Also they use the beach with beautiful white sand and palm trees. Then they use objects that everyone desires. They man has diamonds pouring out of his hand. This is kind of like the example that Hirschberg uses. Hirschberg talks about the different idea of transfer used in cigarette commercials. The tobacco companies things such as waterfalls in the background and blue and green coloring on their packaging. The reason for the coloring and waterfalls is that cigarettes are commonly associated with burning tobacco leaves and dryness. But by putting the blue on their packaging and having waterfalls in the background the co nsumer doesn’t think about that. Then it also uses a kind of catchy whistle in the end. And now any time you hear that whistle you know it’s for Old Spice. The Old Spice whistle has been a very successfulShow MoreRelatedRhetorical Analysis Vintage Ad Essay599 Words   |  3 PagesRhetorical Analysis Vintage Ad Essay Crystal Cash DeVry University Rhetorical Analysis Vintage Ad Essay This Palmolive soap advertisement’s headline reads: Let your beauty be seen.† While looking at this headline from a modern prospective, one might find such claims absurd. When one considers the context of the ad, and that this advertisement targeted the female demographic in America during the 1950’s it kind of makes sense that the ad may have been persuasive. 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